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During the process of trying to find the right conjoint analysis software to buy for the organization that we work for, my boss and I looked at several different software titles before choosing the one that we wanted to buy. We looked at several different software titles before making a purchase because we wanted to be sure that we were buying the software that offered us all of the features that we needed. Luckily, my boss and I had help reviewing the different types of software that we were considering as neither of us knew what to look for. Once we evaluated all of the different software titles, we found the software that had everything we were looking for so we bought it. Now that we have our software, we are just waiting for the market research consultant that we hired to come in and get the ball rolling so we can start the conjoint analysis process.